On-Page Optimization Overview

It is a definite guarantee that an on-page optimization should make your site get listed in major search engines. On-page optimization in SEO refers to any changes made for internal pages of your site to qualify it for search crawling and indexing. In fact, every successful search engine optimization strategy must start from it.

To give you a simple illustration on how to make on-page optimization for your site’s pages, the following points are of foremost considerations:

• 1. Choose site’s target keywords for search engine to index. There are many ways to conduct a keyword research, perhaps some are relative. But one of the most effective ways for a starting website is to choose long-tail but higher sales vale set of keywords. It is often advisable that primary keyword can also be found in any of these long-tail ones. You can also look for some popular sites and spook some very popular keywords there and use them to conquer a particular niche and enhance lead generation.
  
  
• 2. Analyze your webpages. Determine all the most common ranking elements for these search engines and make a checklist whether or not your site qualifies everything on it. Evaluate your backlinks and bet on keywords where your site would likely get higher rankings based on the relevance of these backlinks to your site. Definitely, backlinks being crawled frequent serves as gateways for your site be crawled, too. Determine also which set of words your site’s ranking is well off and start from it.
  
  
• 3. Determine the things that should be changed. Based on your website analysis, estimate some parameters in your site to be adjusted. Tabulate each do’s (and its effect later). You can start from primary pages of your site down to other keyword-related contents. Do not miss every single detail of on-page SEO – titles, metas, alt tags, sitemaps, verifications, etc.
  
  
• 4. Make a website overhaul. Based on your to-do list, make that necessary website changes to make your site SEO-friendly. Don’t be afraid to change your site one at a time. In this way, you can make your site frequently updated. The longer your to-do list, the better. Do not rush to change everything. You can see more the effect of some changes you’ve made if you delay the others.
  
  
• 5. Install a website analytics tools. You can create a Google Analytics account for your site so you can see major site development every week. This tool will help you understand your site’s performance and help you make some further changes appropriately. Personally, I’m getting to like self-hosted Wordpress sites. Plug-ins helped me in so many ways.
  

Does PageRank (PR) Still Matter?

As stated by Google Webmaster Trends Analyst Susan Moskwa, Google Pagerank (PR) has already been dropped from the roll of more or less 200 Google Ranking Factors. Whether true or Google has just been bluffing around about their old-aged algorithm, the alleged desertion of the PageRank (PR) Algorithm could greatly affect the techniques and strategies used in Search Engine Optimization (SEO), in particular, and to the internet marketing campaign of every business website, in general.

The main reason for the proposition of abandoning PageRank is the rampant link buying over the internet. As Google greatly discourages paid links to dominate search engine rankings on the search engine results pages (SERPs), the declaration of discarding PageRank Algorithm could be an effective scheme. However, before adjusting the SEO campaign to entertain this declaration, the following considerations might help one to evaluate if PageRank Algorithm still matters:

1. The PageRank is still activated on every page in the web. This means that the algorithm still exists and every page is being evaluated based on their page value in the World Wide Web.

2. There is a very recent PageRank Update on every page of the web. Although Google’s major PR update is expected to occur during last week of September or first week of October, the latest PR results had been observed last week of October. Imagine the database resources being allocated for this algorithm that Google has allegedly abandoned.

3. The recent PR update is still a very powerful tool for web marketers and internet users around the world to evaluate the authority value of every page in the web. PR value is being closely associated to page credibility.

4. Whether Google is just downplaying the importance of Pagerank in the their SERPs, every little bit of the entire Google Ranking Algorithm could mean a lot in indexing pages of their relevance to every target keyword (especially highly competitive keywords).

5. The PageRank Algorithm could be the first algorithm when spider-based search engine Google has been conceptualized. Taking out a major algorithm for the entire ranking system could mean a lot of work in the sensitivity analysis for their ranking results.

How to Setup Your Own SEO-Friendly Business Domain

Having a business website nowadays is no longer a matter of putting in your business name on the world-wide-web (WWW). In fact, it has already become a necessity to maximize the potentials of your business to the mass media of the future – the Internet. But building a website domain for your business might not make any sense if you are not aware of the right way to do it. And most likely you will end up pouring all your resources to a website that does not help your business in any way.

The following can help you setup your simple, SEO-friendly business website:

1. Select a set of domains that would likely be your official website domain. Try to minimize extensions to .com, .net, or .info. Choose at most three words that could briefly give a clue on what your business is about.
   
   
2. From your set of possible business domains, select those that return “Server Not Found” in Mozilla or “This Page cannot be displayed” in IE. These would likely be not hosted yet and would be much cheaper to acquire.
   
   
3. Select for the cheapest web hosting plan in any service provider near you. Choose also for SQL-enabled option which would be useful later in receiving client queries. It would also be less hassle to opt for an annual payment rather than monthly or quarterly.
   
   
4. Consult also for the cheapest graphics designer from an advertising agency in your locality. This way, you can make all images that will be placed on your website matched to your desired business theme and visual customization.
   
   
5. For an SEO-friendly website design and contents, you can look for an SEO Outsourcing Company in the Philippines for an affordable yet high-quality website on-page search engine optimization and content writing.
   

After you have complied above procedure, your site will now be ready to launch in the most affordable way. You can enhance your site’s search engine performance by hiring a link builder to promote your site over the web in the most appropriate niche. Or you can update your site regularly by posting your business news and product modifications.

The Google Project 10^100 Update

Google Project 10^100 was launched on September 24, 2008 in commemoration of the incorporation of Google on September 1998. The term 10^100 is simply a numerical expression of an extremely large number, Googol, where the name Google was coined from. On Google’s 10th birthday, the company has committed to finance a $10,000,000 project that could greatly help more people. Out of more than 150,000 gathered proposals from companies and individuals around the world, the final set of projects to be selected was sapped down to 16 themes with discrete templates on how to implement them using the $10 Million funding.

The following criteria were used by more than 3,000 Googlers in offices around the world in reviewing submitted proposals:

• Reach: How many people would this idea affect?
• Depth: How deeply are people impacted? How urgent is the need?Attainability: Can this idea be implemented within a year or two?
• Efficiency: How simple and cost-effective is your idea?
• Longevity: How long will the idea's impact last?

The good thing for now is that we can still have one week to vote from the 16 so the selection will be reduced down to 5. So please cast your vote now from any of the following world-changing ideas:

• Collect and organize the world's urban data

  Category : Community
  
  Support efforts to organize, analyze and make accessible online the world's urban and population data. A majority of the global human population lives in cities, and more people continue to migrate into urban centers. Information about the urban planet is ever more invaluable in helping understand humanity's impact on our surroundings, thus empowering citizens and helping leaders make better-informed decisions. Users interested in this area submitted ideas ranging from creating a website where residents can text or upload photos that highlight city issues to building a comprehensive database of city projects and using mobile phones to collect information about, and eventually be able to predict traffic and congestion patterns.

  Vote for this idea

• Build better banking tools for everyone

  Category : Opportunity
  
  Partner with banks and technology companies to increase the reach of financial services across the world. Users submitted numerous ideas that seek to improve the quality of people's lives by offering new, more convenient and more sophisticated banking services. Specific suggestions include inexpensive village-based banking kiosks for developing countries; an SMS solution geared toward mobile networks; and ideas for implementing banking services into school curriculums.
  

  Vote for this idea

• Encourage positive media depictions of engineers and scientists

  Category : Education
  
  Support groups and programs that promote positive depictions of engineers and scientists in popular media. Generally speaking, career services are only offered in earnest during university years, when many opportunities have already passed by. These proposals are designed to encourage more young people to pursue careers in this field by supporting groups that work toward enco uraging positive images of engin eering and science in pop culture. Our users submitted a number of suggestions for making engineering and science "c ool," including online libraries of "day-in-the-life of an engineer" vi deos, an online channel devoted entirely to IT news, live performances with massive robots, and te lling inspirational real-life stories about how individual engineers and scientists have changed the world. This proposal will require finding the right public advocacy groups to partner with in pursuing these objectives.
  

  Vote for this idea

• Work toward socially conscious tax policies

  Category : Environment
  
  Fund the most promising efforts to make the tax system more transpar ent and better at supporting societal sustainability and development. This idea is inspired by many tax-related ideas from users around the world, including: replacing income taxes with smart consumption taxes; tax discounts for citizens who participate in socially beneficial works; and giving citizens more visibility and control into the allocation of their tax dollars. User ideas in this category highlight tax policy as a perhaps surprisingly fertile area in which intelligent, data-driven analysis could make a huge difference in the effectiveness of the public sector.
  

  Vote for this idea

• Provide quality education to African students

  Category : Education
  

  

  Support efforts to increase young Africans' access to quality education. This idea's many user-submitted inspirations include an initiative to provide quality education and facilities to children who lack access; giving leadership training to outstanding young people who will comprise tomorrow's African leaders; and providing an online networking space for knowledge sharing and collaboration among teachers in Africa.
  

  Vote for this idea

• Make government more transparent

  Category : Community
  
  Create a website that enables people from any country or municipality to e asily learn about the workings of their government, and rally their fellow citizens to take action to improve it. Numerous user ideas embraced variations on the theme of governmental transparency, with specific proposals ranging from publishing details of proposed laws and politicians' voting records to making public budgets searchable online and leveragin g social networks to let communities make their voices heard by their representatives by voting on pressing issues.
  

  Vote for this idea

• Create real-time natural crisis tracking system

  Category : Community
  

  

  Create a website that enables people from any country or municipality to easily learn about the workings of their government, and rally their fellow citizens to take action to improve it. Numerous user ideas embraced variations on the theme of governmental transparency, with specific proposals ranging from publishing details of proposed laws an d politicians' voting records to mak ing public budgets searchable online and leveraging soci al networks to let communities make their voices heard by their representatives by voting on pressing issues.
  

  Vote for this idea

• Help social entrepreneurs drive change

  Category : Opportunity
  

  

  Create a fund to support social entrepreneurship. This idea was inspir ed by a number of user proposals focused on "social entrepreneurs" -- individuals and organizations who use entrepreneurial techniques to build ventures focused on attacking social problems and fomenting change. Specific relevant ideas include establishing schools that teach entrepreneurial skills in rural areas; supporting entrepreneurs in underdeveloped communities; and creating an entity to provide capital and trainin g to help entrepreneurs build viable businesses and catalyze sustained community change.
  

  Vote for this idea

• Make educational content available online for free

  Category : Education
  

  

  Make educational and course materials more accessible online to students worldwide. Lots of educational content is not indexed or accessible on the public web. Various users have proposed finding ways to help content owners put formerly exclusive content online, including offline materials (lectures, textbooks, videotaped workshops) and limited-access materials (scholarly papers, research dissertations); help teachers themselves become more available online (access to online profs, 24/7 homework help, cross-country study groups); and to make all this material and academic help accessible through both computer and mobile plat forms.
  

  Vote for this idea

• Drive innovation in public transport

  Category : Energy
  

  

  Develop new transportation technologies to help move more people with less energy, greater efficiency and fewer casualties. Millions of people still use methods of transportation invented a hundred or more years ago. Even small improvements in speed, safety, cost and environmental efficiency would have a large impact on people's lives, and on the planet as a whole. With such improvements in mind, transportation-minde d users submitted ideas ranging from a hydrogen-powered bicycle to an airship optimized for commuter travel. By aligning with and supporting organizations that share these goals, this proposal aims to drive innovation in this sector a nd make the best of these ideas a reality.
  

  Vote for this idea

• Create more efficient landmine removal programs

  

  Category : Shelter
  
  Fund global organizations that are developing efficient strategies for lan dmine detection and removal. Landmines remain a significant global problem. There are an estimated 110 million landmines still active in 70 countries; they have been blamed for over 5,000 casualties annually, ~70% of which are c ivilians, and nearly half of those are children.* Effective new landmine-removal programs offer a wide range of societal benefits beyond the obvious development of mine-free areas, including the repatriation of refugees and better distribution of emergency aid. Numerous suggestions for this topic include robotic, human and animal-facilitated detection strategies. *www.icbl.org
  

  Vote for this idea

• Create real-world issue reporting system

  

  Category : Community
  
  Build an issue-reporting website that lets people report problems to proper authorities. When software testers find errors, they generally submit them to a tool which automatically routes them to the right team to be fixed. Implementing proposals for this ide a might involve creating an analogous system for the real world that lets anyone report a problem of any kind (e.g., a dangerous pothole), and routes problems it deems sufficiently important to the proper authorities (e.g., the relevant road agency). The aim would be to incorporate all the niche applications that users suggested, including reporting crimes to the police and environmental issues to local governments.
  

  Vote for this idea




• Enhance science and engineering education

  Category : Education
  

  

  Support initiatives that enhanc e young people's engineering a nd science education. Users fro m many countries agreed that encouraging science education was an ideal way to insure the brightest future for technology development itself. Specific ideas ranged from building a virtual science lab and a live multiplayer math game to putting Lego robots and local high-tech professionals in schools.
  

  Vote for this idea




• Create genocide monitoring and alert system

  Category : Community
  

  

  Build and refine tools capable of disseminating genocide-related m a pping and related information in order to save lives. Much of the necessary technology and data-gathering methodology already exists bot h for general crisis mapping and for early warning systems capable of preventing mass atrocities. A key remaining step is to make this data more widely available to strengthen international aid agency coordination, improve resource allocation, develop timely policy and help evaluate current humanitarian practices.
  

  Vote for this idea




• Promote health monitoring and data analysis

  Category : Health
  

  

  Predict and minimize medical problems and emergencies through real-time tracking of individuals' health data and analysis of historical data. Several ideas submitted in multiple languages recommend this concept, offering various ideas about which types of monitors and devices to use; which vital signs to measure (with var ying levels of invasiveness); which diseases and conditions to track; and so on. The idea could work both in the developed world (through wearable, mobile or in-home devices) and in the developing world (via publicly accessible locations and devices ), and the data could be used both to track individuals' health status and to spot community trends and prevent disease outbreaks.
  

  Vote for this idea

The Next Google Major Update

Google major update is a grand evaluation of pages in the web. It is observed to occur every three (3) months. Although Googlebot is crawling millions of pages daily, Google major update determines ranking results for the keywords. This could mean a lot for websites launching SEO campaign – it is the ultimate measure of the effectiveness of the SEO techniques and strategies being used.

Prior to observed statistics on Google crawling rate, this week is supposed to be the schedule of Google major update. It has become noticeable that there are more pages being crawled daily. I usually let Google manage the crawl rate for my sites. Apparently, within this week, crawl rate reached the record high of almost 4,000 pages in just one day.

Website PageRank™

PageRank™ (or simply PR) defines probability distribution of links for page A originally formulated as:

PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn))

where,

• PR is the PageRank
• A is the page under evaluation
• T1, . . . , Tn are pages linking to A
• d is the damping factor which can be set between 0 and 1 (usually set to 0.85)
• C(T)'s are number of links going out of page T.
  

Although there had been major modifications for the PageRank™ Algorithm since Google has been proposed as spider-based alternative search engine, the basic idea lies mainly on how many pages on the web point to a particular page. Pages with higher PR linking to one site will likely increase the site’s PR as well. While pages with no PR value yet seem negligible to add up to the site’s PR points. The next Google major update will determine how many pages, crawled by Googlebot, are linking to the target site and evaluate its PageRank™ value.

Keyword Relevance

Keyword relevance is a measure of how a particular page could provide relevant information on a particular search key. It can be approximated as:

Keyword Relevance = (Keyword Density) x (Keyword Weight)

where,

• Keyword Density = (Number of times phrase appears in text) / (Number of all words)
• Keyword Weight = (Calculated based on position )
  

Estimated Page Relevance

Based on the above hypothetical approximations of PageRank and Keyword Relevance, the page’s relevance to the target keyword can also be simulated. It can be simply illustrated as a product of PR and Keyword Relevance, that is:

~Page Relevance = (PageRank™) x (Keyword Relevancet)

Of course, Google major update is composed of many different algorithms to streamline the most suitable pages to land on the first page of the search engine results pages (SERRPs). The above information can only give some insights on how to conduct an SEO campaign for the target website in response to Google search algorithms and updates. Making your SEO Web Design Googlebot-friendly is just the same as winning half of the battle. The rest would be hardwork.

What is Craigslist Posting?

Craigslist posting is one of the most important online marketing strategy to boost product or business popularity in a particular target area. Craigslist is a free classified ads website where you can advertise your business online. It is an easy and profitable way to attract more visitors to your website, increase your customers, and boost your sales. Posting at a free classified advertising site such as Craigslist is an excellent online marketing strategy. The best trick to promote your business online is to learn and master posting ads at Craigslist.

Why Post Your Business on Craigslist?

Craigslist posting can be used as an effective marketing strategy to promote your business online. Posting your classified ads in Craigslist will advertise your business online to the site's 30 million users per month and 9 billion page views. It is an online community for localized classified advertising and forum posting in over 450 cities worldwide. Craigslist can also be used to request goods or services in specific urban centers and metropolitan areas in 50 countries.

Things to Consider in Posting Ads on Craigslist?

1. Avoid Spamming

Craigslist was first intended by its proponent and creator, Craig Newmark, to provide free locality specific classified advertising. In order to minimize spam and online traffic, Craigslist is operated by a team of professional programmers who use cookies, filters and ghosting protocol to make it difficult for an online marketer to post on Craigslist.

2. Summary of Information

Summarize all necessary information required in Craigslist Posting. This may include product/service/person to advertise as well as the target location of the advertisement. Please carefully select the most appropriate category for your product/service being offered as well other specifications. These could make the posting process easier and faster.

3. Prepare the Input Elements

The elements needed in Craigslist Posting include "Posting Title", "Specific Location", "Posting Description", Ad Image or Banner, and the ad-maker email address. Successful Craigslist posts are often attributed to catchy title, brief and informative description, and highly-creative ad image. Investing on these fields is really worth it.

How To Make Money From Google Adsense

Adsense is an online free program by Google giving webmasters the opportunity to earn through Google ads from their websites. It employs pay-per-click (PPC) terms. Whenever a visitor clicks on any of the Google ads placed on a particular website, then the website owner earns and gets paid out of it. Google ads can be placed either in the content of the website or blogsite or in a search box within a webpage or blog that generates pay-per-click advertisements.

Google Adsense in the Content

There are two types of ads for the content - Ad Unit and Link Unit. Ad units are banner advertisements which can be an image banner with or without text, depending on the webmaster's specification for Ad units. There can be ten (10) layout choices for ad units : 728x90, 468x60, 125x125, 120x600, 160x600, 120x240, 300x250, 250x250, 336x280, and 180x150. Link units are just simple lines of text linked to a particular Google advertiser's site. Within a particular page, webmasters can only have three (3) ad units and one (1) link unit.

Google Adsense in Search Box

This option allows installing a Google search box within the page. Whenever a visitor runs a search for a particular phrase in the search box, the search process will generate a number of pay-per-click ads from Google's vast networks of advertisers. This is also commonly known as customized search for Google Adsense program in a particular webpage. Webmaster can install the customized search code for Google Adsense using any HTML editor. Bloggers usually install Google Adsense in search box as a widget or gadget.

Eventhough installing Google Adsense program in a webpage or blogsite can be that easy, webmasters must understand that high rate of pay-per-click earnings is generally attributed to high traffic rate. Two factors determining the Google Adsense profitability index of a particular page are average click-through rate (CTR) and average cost-per-click (CPC). Click-through-rate is the actual number of clicks from visitors on a particular ad found in a webpage. The cost-per-click is the associated amount a particular Google advertiser will be paying for each ad click that has landed in his website. This is greatly determined by the level of competition over a particular keyword – competitive keywords have higher profitability. So, to effectively make money from Google Adsense means to have high number of ad clicks on highly competitive keywords.

One way to increase traffic is to create keyword-focused page. This can be done through optimizing a particular page for a primary keyword and 2-3 associated long-tail keywords. There are a number of online tools to determine the cost-per-click of a particular keyword. Increasing click-through-rate (CTR) can be done through focusing a particular page on a single topic. In this way, Google will find it easy what sorts of ads will be placed on a particular page focusing only on one topic. Increasing cost-per-click (CPC) means crawling towards more highly competitive keywords. A particular website must be focused on a particular topic niche to effectively optimize long-tail keywords through time. After gaining relevance on these long-tail keywords, webmasters can create additional page for each competitive keyword in a particular topic niche. These competitive keywords have higher CPC over long-tail ones. You can use FindWhat or SEOQuake for the estimation of the relative value of the keyword in Google Adsense you want to optimize in a particular page.

How to Conduct SEO Website Analysis

Doing Search Engine Optimization (SEO) is no more than a strategic website management system. Its goal is to make the site indexable by major search engines like Google, Yahoo, and MSN. Its objective is to give the site a considerable ranking on its target keywords in the first page of search engine results pages (SERPs). Since SEO is a process, being patient to wait for the desired results through high-quality organic linking accumulation will ensure long-term stability of the website's performance on search engine visibility.

Website analysis should be the first step of the way in doing SEO. Perhaps some might jump into link building or article or blog submissions. But these will eventually become null and void when the target site itself is not that SEO-ready or SEO-friendly. The importance of site analysis transcends its role in the planning phase. It also serves as a basis to determine site performance improvements, working strategies, and sensitivity analysis to changes made for the site. Perhaps the following points should be considered when conducting a thorough website analysis :

• • Current Website Profile
  
• • Back Links Analysis
  
• • Keywords Research
  
• • Keywords Ranking
  
• • Meta Tags and Alt Tags Analyses
  
• • URL Structure
  
• • Design and Layout
  
• • Website Navigation and Sitemap
  
• • Linking Structure of Pages
  
• • Certification Authorities Accreditation
  
• • Content Evaluation
  
• • HTML Errors
  
• • Error 404 Pages
  
• • Redirected URL’s
  
• • Links Occurring in Multiple Times
  
• • Competitor Analysis
  
• • SEO Suggestions
  
• • SEO Campaign Plan

Making a site analysis could be exhaustive depending on the relative size of the site. But it pays to start right on this one-time job. Results of site analysis will absolutely justify the changes to be made on the site for both on-page and off-page optimization. In the laws of operating chances, website undergoing a thorough website analysis can have the least degree of error when implementing search engine optimization.

How to Make Your Site Get PageRank 3 in 3 Months

I was really happy when I first saw that my site got rank 3 in Google PageRank Algorithm. Being the skeptic that I am, I double-checked it thinking it must have been some kind of an Add-on bug. I run through Pagerank checker Websites and all confirmed it was PageRank 3. I tested it with 10 Google Data Centers and I got this result :

My doubt streams from the fact that I launched this site just three months ago. I have the slightest belief that Google Sandbox Algorithm does exist. I didn't really expect I could have this Pagerank in 3 months. Here are the few things I did for this site:

1. Inserted Google Analytics Code

There could be no easier way to ping Google that you have recently updated your site but to use its own code to track changes of your site. It acts as your direct link to Google for them to notice something new about your site.

2. Created an Organic Link from Frequently Crawled Sites

Aside from Google Analytics, I also submitted articles to ezines with backlinks pointing to my site. In this way, I could increase the chance that my site will be noticed by Google. If that article page will be crawled by Google, then so will my site be.

3. Regular Posting

This is really serious. I can't last a week without posting any blog entry. If I can't write something good about SEO yet, then I resort to writing sorts of topics that I like. But almost all of my blog entries here are SEO Web design - related.

4. Decided a Page Topic Specialization

I really didn't have an idea in mind that I would concentrate more on writing about SEO Web design when I launched this site. The URL is a proof, you cannot find S-E-O letter combination in it. I really just wanted to write about anything. But then I woke up one day wanting to give an identity to my site. Thus, I titled it with "SEO Web Design".

5. Reformatted the Content

You may have had noticed my tone of writing and content organization. I usually start with a simple overview about the topic in 3-4 sentences. Then I insert image after paragraph text. My middle paragraphs usually illustrates applications of the topic and introduction to the specific details of the topic. Finally, I end up giving litany of ordered or unordered list of details/procedures/classifications about the topic.

P.S. I don't post below 250 words and more than 600 words.

Important Points on Website Navigation

Website navigation simply defines the site's structure and the organization of pages within it. But some website designers and developers over-emphasize easy access to pages without taking into account its effect on how their site looks like from the spider’s view. Getting serious in SEO web design should mean making both ends meet. Optimized website navigation should provide easy access for the visitors while making sure spider can understand the contents very well. Here are some points to consider when planning website navigation :

1. 1. Understand the Purpose of Navigation
   Better website navigation should be both visitor friendly and spider friendly. If you want a certain page to be reached out by readers, it must be emphasized on different landing pages of your site. You can run a site analytics to determine which pages are frequent gateways of your traffic. If you have a very informative page on your primary keywords, it must also have a link on those gateways or make most of your pages link to it.


2. 2. Optimizing Keywords Must be Supported by the Navigation
   Organizing the layers (or file folders) of your site being specifically categorized based on keyword proximity is a great help. You can base on Latent Semantic Indexing (LSI) to effectively conform hierarchical pages on choice of words that search engine spiders expect to find out. Modify data-based type archives of date or file id system to keyword-rich phrases.


3. 3. Apply NoFollow on Some Parts of the Navigation
   Although human readers might dig out certain links that are less in content, make sure that spiders won’t follow it. The spider must be directed to follow links that are rich in content and provides greater information about your primary keyword. This way, you can easily guide them to important pages you want them to see. This is highly applicable for websites deeply indulged in mess-linking due to great number of pages.


4. 4. Avoid Duplicate Content on Navigational Structure
   It is quite a common practice when two links share same content. To avoid being compromised on the navigational path, web developers simply create a copy of a particular page and paste it on another folder category for hierarchical structure. It can be resolved by mapping some links having the same page and emphasize page hierarchy using breadcrumb trail or sitemap. This could save some characters in the URL structure, too.


5. 5. Avoid Deep-Linking Navigation
   Maintain pages navigation two or three clicks from your homepage. In this way, you can avoid both readers and spiders being lost or getting away from your Homepage and other important conversion pages. You can even make most of your subpages one layer away from your Homepage and let Breadcrumb Trail or navigational sitemap take care of page hierarchy.

The Tale of the Breadcrumb Trail

Breadcrumb trail is a row structure of link path seen on upper-left or lower-left part area of the page. It is designed to track the links which the visitor has followed within the site. In this way, the visitor can still go back to the desired page whenever he is jumping to and fro different pages of the site where using the browser back button could be tedious. It may serve same purpose as the sitemap but you can easily compare pages without going back to the sitemap page using breadcrumb trail. Growing popularity of the breadcrumb trail as a part of a general SEO web design is being influenced by the following factors:

1. It converges to a much more specific topic content where visitors are really looking for.


2. It serves as the visitors’ guide and shows their current location with respect to the rest of the pages of the site.


3. It enables easy one-click option to jump to pages of higher level where it could take 2 or more clicks using back-forward browser buttons.


4. It is much easier to operate for the end-user, especially on text anchors giving them the idea on the content of the page they are about to open.


5. It is also very practical for webmasters because it consumes very little space on the page, especially for client-side management system.

Breadcrumb trail closely resembles ant-colony optimization, a popular automated search algorithm. Ant-colony algorithm is derived from pheromone trails used by ants to track paths previously traversed by other ants. It is a robust search algorithm to follow good search paths. Breadcrumb trail, is therefore, highly compatible for search engine employing ant-colony algorithms.

In search engine optimization ( SEO ), the breadcrumb trail help search engine understand the content of the inner pages in relation to the content theme of the site. In fact, tips of the breadcrumb trail greatly discusses the terms and target keywords of the site in details. This makes the breadcrumb trail a very substantial application in SEO web design.

Not SEO-Friendly Website Navigation Techniques

It is quite tempting to resort to graphical and media-type of navigation for appearance and interactivity. But in search engine optimization ( SEO ), these can still be no-no options. Search engine spiders are generally designed to crawl text-based pages. Whenever spiders don't have the capacity yet to understand website content other than text, the following navigation techniques must be avoided in SEO Web design :

1. Frames

Search engine still have some difficulty reading pages within frames. This is because search engine will index them as broken links. As such, only the navigation part will most likely be read while the linked page will be read as blank.

2. Flash

Search engine cannot possibly analyze image and video contents of a flash-based website. Creating a text-based html description of the page might give some information about flash-content. But this will only double your effort making two pages but spiders will only index one of them.

3. Graphical Navigation Icons or Buttons

Search engine cannot extract content from an image made up of pixels. Making use of Alt tags will only have lesser SEO impact compared to using text-based navigation system. Moreover, your site will also miss the dual SEO benefits of anchor text.

4. Javascript

Search engine spiders cannot effectively follow links within or generated by javascript. Although an alternate text navigation could help a bit to crawl other pages of your site, it is already steps behind when you just simply used text-based navigation.

5. Dynamic URL's and Session ID's

Dynamic URL's and session ID's are unique identifiers to track visitor's navigation path. However, each visit can generate a different URL or ID and then terminate upon closing browser. Seacrh engine will not or cannot index almost entirely same content but of different URL's.

Types of Website Navigation Approach

Site architecture is the process of formulating website navigation system and its flow of information. It greatly depends on the volume of information a particular website contains. Some site architecture can be so large that it may need one web designer to implement one information category of the site, while others can just be effectively managed by one person. Obviously, it’s so hard to map a flowchart of the site when it involves a number of categories with hundred pages each. In this way, the choice of navigation approach also depends on the category where it will be applied together with the number of corresponding pages involved.

There can be a number of navigation approaches available that would be suitable to the information of the page. At the same time, the choice of navigation approach must also adhere to the general SEO web design. The following can be your choices:

1. Hub and Spokes Approach

This type of navigation approach is derived from a typical bicycle wheel. The hub stands for the Homepage while the spokes are the Sub-domains. Every page must have an anchor link from the homepage. It emphasizes the idea of ease in going-back to the homepage whenever a visitor lands on a particular sub-domain of the website. Search engine spiders can also crawl other pages of the site after going back to the Homepage. This is very typical for websites containing only few sub-pages.

2. Sitemap Approach

This kind of approach can be the most search-engine friendly approach. One can make a sitemap.xml file so that search engine robots can easily navigate on the pages of the site. One can also create a sitemap page so that internet users can easily browse the topics and categories of the pages of the site. This sitemap resembles a menu tree where every page has a corresponding anchor text or image in the menu. This is common among websites with moderate number of pages.

3. Index Approach

This kind of approach greatly implements a sorting system of the entire site’s list of topic pages. The most common sorting system is an alphabetical listing of all topics applicable for the site. But some are also utilizing the chronological system especially for press releases, articles, and blogs. It would be highly effective if the end user has already some background knowledge on the topics involved in the site. This is highly applicable for websites with large number of pages.


A combination of two or more navigation approaches can also be applicable for a site. For an effective SEO web design of site navigation approach, the rule of the thumb is to make your visitors, both readers and spiders, easily access relevant information in the site with respect to a particular topic or keyword.

The Ultimate Social Networking Tool : Flixter™

Flixter™ is a social networking site where you can easily build a network of friends in as much as one friend per second. Although it is known as a social media for rating movies among friends in a virtual way, it can be efficiently used as a primary tool in internet marketing. The following are justifications to build a Flixter™ friends network :

1. You can let anyone view your profile. Sharing your links, photos, videos, polls, and quizzes is much easier.


2. Under “Meet People” tab, you can choose the characteristics of who you want to meet and be friends with. You can choose gender, country, and age preferences and update the site to fetch friend recommendations for you.


3. You can have potential friends in as much as 1 friend per second! After updating your friend preferences (like female living in UK and with age ranges from 20-80 years old), clicking Yes to meet people will alert them through their email.


4. You can also make polls placing the target site as primary choice to your created polls to gain traffic and popularity. Plus you can invite your enormous friends to take the poll.


5. You can share to your friends any media, photos or videos, to convey information about the services you are offering.


6. You can also create “My Favorite List” of any sorts, especially links to the target pages.


7. You can update Flixter Wiki pages with topics of all sorts. You can also add a new Wiki page in case a particular topic does not exist yet.


8. You can also participate in topic-specific discussions as well. With the information on No. of Topics and No. of Posts, you will know what discussions are worth participating in to propagate the link of the target site.


9. You can also innovate to make quizzes that will lead to information about the services you are offering as well as site recommendations to get answers to the quiz.


10. You can also create conversation within your circle of friends to discuss any topic related to your products and services. You will just have to be persuasive yet not annoying for them to give their views and opinions, too.

Although social networking does not guarantee a high-quality backlink, the potential traffic it could give to your site could make your page so relevant on your topic niche. It is so vital with respect to the Google's Hilltop Algorithm. Having the most efficient tool for social networking is a step towards reinforcing you site's SEO web design.

Optimizing Anchor Text in Your Webpages

Anchor text is a text used to link one page to another. It gives a brief description or initial information about what can be found on the link destination. In an on-site search engine optimization ( SEO ), anchor text helps users and robots navigate across the site to reach for the topic ( keywords ) they want to know more. In this way, anchor text drives search engines to index a page with higher relevance to a particular keyword. At the same time, the anchor text also gives a point of authority to the link destination with respect to the keyword. This dual effect of anchor text makes it very important in SEO web design for both on-page and off-page optimization. Here are some few tips in constructing highly optimized anchor text :

1. Use keywords as anchor text. Rather than using lengthy description about the link destination or “Click here” phrase, a keyword is enough to give visitors and spiders what would be the content of the target page.


2. Emphasize anchor text. Make your anchor text (keyword)relatively larger than any word in the paragraph. A sample HTML code would be:
   
   SEO Web Design
   


3. Use your main keyword to link back to the Homepage. Most of site architecture requires every page to link back to the Homepage. Rather than use the phrase “Home” or Go back to Home”, you can make your main keyword, say “SEO Web Design Home” to link back to Homepage.


4. Do not spam so many anchor texts in your Homepage. A sitemap will do its part for this purpose. You can try to insert keywords in your Homepage's content but do not make it look so close to each other that your reader will be confused which link they have clicked.


5. Place an anchor text for other highly-related pages on the current page where a certain keyword was greatly optimized or discussed in details. This will enable search engine spiders to crawl more deeply on other pages of your site highly relevant to the topic niche.

Although anchor text is a powerful aspect in SEO web design, it must not be overused. Remember that search engine spiders have time limit to crawl for subdomains of your site. Having to find so many links jumping to and fro might deprive corresponding content page of each of your keywords.